Global Management Consulting Firm dss+
Embracing Diversified Innovation is Key for Chinese Companies Going Global
As published in Xinhua Finance, Ge Jiaming, September 13, 2024.
China’s push to expand its new energy sector globally is aimed at further enhancing its technological level, with hopes of leading the global trend in new energy and low-carbon development. This requires a more long-term and sustainable development strategy, rather than merely focusing on which country's policies and laws can help reduce costs.
In 2024, "going global" is undoubtedly a focal topic in the field of corporate development. On September 11, dss+, a global leader in operations management consulting, provided professional advice on how Chinese companies can formulate safer, more efficient, and more sustainable strategies for expanding abroad at a media roundtable event.
Davide Vassallo, Global CEO of dss+, explained that in September 2019, dss+ announced its separation from DuPont, officially becoming an independent global operations management consulting firm.
Davide stated that dss+ aims to provide clients with comprehensive operations management consulting solutions to help companies establish safer, more efficient, and more sustainable operational strategies, improve productivity, and accelerate the pace of innovation.
"The Chinese market contributes 7% to 8% of dss+' global business, and we plan to double this proportion in the future," Davide said. dss+ hopes to leverage its global resources to help more Chinese companies expand overseas.
Davide believes that Chinese companies face five main challenges when going global: regulations, customer expectations, supply chain, talent, and culture.
Taking industries like new energy and power batteries as examples of accelerated global expansion, Davide mentioned that whether in Europe, the United States, or Latin America, the regulatory rules faced by companies going global are different. For Chinese companies expanding abroad, the first step is to understand these differences, and the second step is to localize their operations and truly integrate into overseas markets.
Xie Rongjun, Managing Director of dss+ China, emphasized that Chinese companies going global must first clearly define the purpose of their overseas expansion. If it is solely for "price competition," they may encounter more resistance abroad. "When companies can bring better value, enhance competitiveness, and contribute to society, I believe countries worldwide will welcome them."
Xie added that China’s push to expand in the new energy sector is aimed at further enhancing its technological level and hopes to lead the global trend in new energy and low-carbon development. This requires companies to consider more long-term and sustainable development strategies, rather than focusing solely on which country's policies and laws can lower their costs.
"Strategic alignment with the company's goals is essential. If a company’s strategy focuses on high-tech and developing new production capabilities, then it needs to think from a long-term perspective," Xie said. dss+ has research scientists, market experts, and engineering experts who help companies develop products that better meet market demands.
Xie believes that research and development are not just about scientists doing research; it is about considering the entire market demand, sales models, production capacity, and other aspects during the R&D process. In the current environment, the challenge for companies is how to truly bring new businesses to fruition, which requires professionals within the industry to help them execute effectively.