Leading and Communicating Culture Transformation

We engage employees and transform cultures using the Affective Approach. A growing body of evidence in affective psychology and neuroscience suggests feelings and emotions often provide the basis for human reason and decision-making. This is the science behind the strategy advertisers and storytellers use when they craft messages to influence our behaviour and sell us products.

Now through Communication and Branding, dss⁺ is using this same approach to engage employees and change behaviours around safety, operational excellence, diversity, equity and inclusion or any desired cultural transformation.

Communication and branding

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Alignment

Leadership alignment around a unified vision and with our affective approach to communication and employee engagement is key to culture transformation. Understanding your culture and gaining grassroots participation in casting your vision and commitment, will play a major role in the success of your initiative.

Alignment workshops

The Executive Leadership Blue Sky Workshop is a creative session designed to help align your leadership with the affective approach to communication and employee engagement.

Focus groups

By conducting focus groups with your organisation, we'll gather an additional understanding of the beliefs, mindsets, and perceptions of your teams and culture.

Blue sky workshops

During this interactive team engagement workshop, we will collaborate with your teams to ensure alignment and cultivate enthusiasm for an internal culture brand identity.

Implementation

Once we have alignment, we use the data and insights gained in the Executive Alignment Workshops, Focus Groups and Blue-Sky Workshop to help your organisation develop an effective communication strategy, brand your culture transformation initiative, and bring it to life through affective leadership strategies.

Creative briefs

The creative brief delivers a holistic, strategic plan for your culture initiative along with a powerful internal culture brand and identity to instil a culture of commitment.

Activate and affective leadership workshops

With Affective Leadership, we are showing companies not only what great leadership looks like, but that everyone can lead.

Event production

Your organisation will possess the ability to make creative content to rival anything your workforce is seeing at home or in the movie theatre.

Sustainment

The success of cultural transformation requires persistent and consistent communication. We generate awareness and understanding of your cultural brand and the key initiatives driving culture transformation by messaging your brand and infusing it in onboarding, learning and corporate events. This enables your brand to become ingrained in your workforce and sustain culture transformation.

Marketing packages

Our creative team will help implement your key initiatives, employee engagement campaign and cultural transformation with marketing and messaging packages.

Brand media messages and microlearning

We focus on reaching your workforce on an emotional level and matching message, audience and medium to maximise impact.

Strategic and tactical planning

Our teams collaborate with you to develop the communication materials required to successfully launch and sustain the leadership's vision.

Learn more

Meet the team

Explore the background and specialities of the experts who’ll be working with you.

Nancy Kondas

Global Communication and Branding Leader

With over 30 years of experience, Nancy and her team help develop effective & affective communications that change attitudes, transform behaviours and improve safety performance.

Craig Sexton

Global Creative Director at dss⁺

Craig is an experienced creative director and an award-winning producer, director, and writer with a diverse 30-year background in film, television, and the entertainment industry.

With over 30 years of experience, Nancy and her team help develop effective & affective communications that change attitudes, transform behaviours and improve safety performance.

Craig is an experienced creative director and an award-winning producer, director, and writer with a diverse 30-year background in film, television, and the entertainment industry.

Nancy Kondas

Global Communication and Branding Leader

With over 30 years of experience, Nancy and her team help develop effective & affective communications that change attitudes, transform behaviours and improve safety performance.

Craig Sexton

Global Creative Director at dss⁺

Craig is an experienced creative director and an award-winning producer, director, and writer with a diverse 30-year background in film, television, and the entertainment industry.